Who We Are

NewLook International, Inc. is the leading manufacturer and supplier of premium and innovative architectural admixtures, decorative coating and building material solutions. Our revolutionary and proven admixtures have been used by industry professionals and property owners alike to dramatically enhance the performance of concrete, masonry, cement and other decorative surfaces. Whether you're a contractor, supplier, architect, or designer, NewLook has a specific building material product that will compliment your own range of solutions, making NewLook your concrete expert.

What We Believe

NewLook was founded on the principals of sustainability, innovation and the belief that you should be able to conveniently maintain the image of your concrete without losing your shirt. We believe that true innovation is defined not by just a new product combination, but also a legitimate product-market match. And since our award-winning and revolutionary products have been installed on millions and millions of square feet of concrete we can confidently say that NewLook is the industry leader in providing truly value-added product solutions.

We believe that our success is measured by your success. We also believe in doing our part to preserve the environment and are committed to manufacturing sustainable product solutions that minimize our environmental footprint. Our mission is to help architects and professional installers build sustainable, successful businesses by providing the most innovative, reliable, and green decorative concrete solutions.

What We Do

We add beauty to your life, giving your concrete and masonry a new look! We manufacture and distribute a comprehensive family of premium building materials that include concrete admixtures, surface preparation products, decorative restoration products (e.g. the award-winning ORIGINAL Solid Color Stain), maintenance and protective products (e.g. SmartSeal), and sundry tools. NewLook International, Inc. is your complete source for decorative concrete color restoration solutions!
© 2014 NewLook International, Inc. ALL RIGHTS RESERVED

EffLock Logomark

Efflorescence-Curing System for Concrete & Masonry